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Born Pink marks Jisoo, Jennie, Rosé and Lisa’s first studio album since 2020’s THE ALBUM, which made history when it debuted at No. BLACKPINK's 'Lovesick Girls' Tops iTunes Charts in 57 Countries Including the US→MV Reaches 50M Views".

The album's standard edition artwork depicts the group's logo in pink font under a shining pink crown against a stark black background, which was first unveiled in a teaser poster by YG Entertainment in July 2020 along with the album's official release date. stars out of 5 -- "The eight-song set is a slick, confident and wildly entertaining release from the biggest girl group in the world. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). In South Korea, the song peaked at number one on the Gaon Digital Chart for three weeks, earning Blackpink their third number-one single in the country. The closing track, "You Never Know", is a heartfelt pop ballad with "majestic vocals and a sense of triumph".An accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. We had a bunch of ideas," she stated, "but at the end of the day, we knew that our fans were waiting so much for our album that we decided to go with something that just described it the best: 'Blackpink: The Album' sounded straightforward.

The lyrics deliver a "positive and hopeful" message about "not being daunted by dark situations and to not lose the confidence and strength to stand up again". In a mixed review from Slant Magazine, Sophie Ordez wrote that "crammed chockfull of crowd-pleasing EDM pyrotechnics and cheeky one-liners, The Album is undeniably a product of a well-oiled, state-of-the-art pop machine, but it feels stuck looking back to tried and true trends in both K-pop and Western pop music. Blackpink was scheduled to do a world tour in the summer of 2020, but their plans changed due to the COVID-19 pandemic, so they began work on their second album. My first ever vinyl record, I bought it only for the inclusions, but after a while I decided to get a record player and omg this album sounds amazing.The release was accompanied by a music video, directed by Seo Hyun-seung, which was released on the group's official YouTube channel the same day.

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